‘Food 2030 – transforming our food systems through science’ – CommBeBiz’s new bioeconomy ‘Innovation’ magazine published

Innovation Magazine    ‘Food 2030’

‘Food 2030’, the latest publication from CommBeBiz, is now available to download from its website and provides a wealth of information relating to bioeconomy research and food.

The EC-funded project, CommBeBiz, co-ordinated by Minerva, works with researchers and their projects to enable effective and speedier transfer of knowledge about their projects to the marketplace, to policy-players and for social innovation.

 Challenge-oriented research and innovation has become the central theme of the EU’s bioeconomy research, addressing the major problems on Earth, covering many far-reaching issues.  ‘Food 2030’ focuses on the topic of Food and Nutrition Security research.

The magazine’s editor, CommBeBiz partner Sylvia Schreiber, said: “Food 2030 covers interviews, features, infographics and photo panoramas, highlighting the rich spectrum of current debates, trends, projects and vital research developments.”

World Food Day in October 2017, focused on hunger-related migration, with the United Nations Food & Agriculture Organization issuing an alert on a new hunger crisis.  After decades of declining hunger, the world organisations dealing with global Food and Nutrition Security expected to reach the target of ‘zero hunger by 2035’, but due to climate change and conflict the number of hungry people has soared by nearly 40 million.

‘Food 2030’ showcases these challenges in a structured way presenting research contents in a comprehensible and entertaining style using storytelling, features, interviews and visual material.

Food and Nutrition Security article

 

To access the magazine, visit https://commbebiz.eu/?page=3117

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Inaugural FACCE ERA-GAS Research Programme meeting focuses on communications and stakeholder engagement

A welcome from Louise Fresco, President of the Executive Board of Wageningen University

The first FACCE ERA-GAS Communications Workshop was held on 10th and 11th October, at Wageningen University in The Netherlands, and was facilitated by representatives of the CommBeBiz project co-ordination team, Minerva.

The event marked the launch of the ten projects funded by the EC-funded programme FACCE ERA-GAS, the ERA-NET Co-fund for monitoring and mitigation of greenhouse gases from agriculture and forestry. The aim of is to strengthen the trans-national co-ordination of research programmes and provide added value to research and innovation on greenhouse gas mitigation in the European Research Area.

The workshop provided a two-part Communication and Stakeholder Engagement event, hosted by Wageningen University, which has a strong affiliation with bioeconomy research.  It began with round table discussions giving each project the opportunity to present its research, answer questions, and seek research affiliations between projects.

Rhonda Smith, Director of Minerva, and Annabel Mead, Senior Project Manager for CommBeBiz, joined different roundtables, listening to the projects’ focus and raising awareness of CommBeBiz’s own aims.

Minerva led the first session on Strategy, identifying stakeholders, objectives, messages and channels. The second session focused on tactics, highlighting science communications actions and practical tips for creating impact.

The Tactics session (see photo below) began with a Twitter exercise. Projects decided on four key words that sum up their project, including ‘bioeconomy’, which were then photographed, and with a short caption uploaded to Twitter.

For further information visit http://www.eragas.eu

Tactics session

 

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Minerva Highlights Landmark Conference on Future of Planet

CiWF Conference plenary session on second day

Minerva Communications has helped draw international attention to the devastating impact of livestock production on the future of the planet on behalf of client, Compassion in World Farming (CiWF).

The Extinction & Livestock Conference, organised by CiWF in partnership with World Wildlife Fund (WWF), was the world’s first ever conference to explore the impact of livestock production on animals, people and the planet. It attracted more than 500 people from 30 different countries who heard from many world leading experts on the environment, conservation, food policy, animal  welfare and human health.

The event, which took place at the QEII Centre in London in October 2017, achieved widespread national and international media coverage including reports on BBC R4’s Today Programme, BBC R4’s Farming Today, BBC World Service, and in-depth articles in The Times, The Guardian, and The Independent and on BBC News Online. It also attracted media coverage in 26 countries around the world and the conference-dedicated Twitter account, managed by Minerva, trended in the UK during the event.

Minerva’s Charlotte Reid, who led communications for the conference on behalf of CiWF, said: “It has been a pleasure working with Compassion in World Farming and we feel privileged to have been involved in this landmark conference and to have played a part in highlighting the important issue of safeguarding the future of our planet.”

The key message to come out of the conference was that in order to safeguard the future of life on Earth we must all eat less and better meat (such as free-range, organic or pasture-fed) as well as more plants. Actress Joanna Lumley attended a food innovation event at the conference, which show-cased plant-based foods, and became one of the first people in the UK to taste the new Beyond Burger – currently only available in the US.

Carol McKenna, Senior Advisor at Compassion in World Farming, who organised the conference, said: “The work of Minerva Communications was key to our success in publicising the conference in advance and securing high profile media coverage to advance our call for a transformation of global food and farming systems towards humane and sustainable models.

“It was a pleasure to work with them to effectively convey our message that agriculture and the way we produce food is the most serious threat to wildlife worldwide and that governments and intergovernmental organisations urgently need to address the issues of meat production and consumption if we are to save life on Earth.”

The event was supported by Birdlife Europe, the European Environmental Bureau, the Alliance of Religions and Conservation, and the University of Winchester.

It attracted a world-class line-up of speakers including: academic and food activist Professor Raj Patel; award-winning author and academic Professor Carl Safina; Cheryl Queen, of Compass Group US; ecological egg farmer Ruud Zanders; Ignacio Blanco, Senior Director, Global Sustainable Sourcing, at McDonald’s Corporation; and Tony Juniper, Senior Advisor, The Prince of Wales’s International Sustainability Unit.

For further information about the conference go to http://www.extinctionconference.com

Minerva team at Conference.

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Highly Commended accolade at Test Valley Business Awards

Following the company’s nomination for the Test Valley Business Awards 2017, Rhonda Smith, Director of Minerva Communications was delighted to receive a Highly Commended accolade at the Gala Dinner & Awards celebration on Thursday 14th September.

The recognition, for the Brenda Locke Award for Women in Business, celebrates female entrepreneurs with a strong connection to their local community, through marketing, trading, recruiting and sourcing local services and goods.

Rhonda comments: “Whilst Minerva’s client base goes beyond the UK, in all areas of our work we endeavour to support the local community, not only in recruiting and developing local staff, but in sharing our expertise with local charities and not-for-profits. We also take every opportunity to provide work experience for local young people interested not only in the communications business, but also in considering their own career and education choices.”

With celebrations taking place among the unique exhibits of The Museum of Army Flying, Middle Wallop, the entire staff team from Minerva was in attendance to see Rhonda receive the Award.

Following a sumptuous three course meal, guest speaker Rev. Richard Coles entertained the audience with witty and impassioned tales of his diverse life. Exploits from his time as a popular musician, vicar, TV personality and his current popularity as a Strictly Come Dancing contestant, drew laughter and fascination from the audience.

Winners of The Brenda Locke Award for Women in Business, sponsored by Phoenix Transconnect, were announced during the evening.  “We are very pleased to have been recognised for our work in the community and women in particular,” said Rhonda. “The Awards are well-respected in the Test Valley area and we are proud to be a part of them.”

Rhonda Smith with Rev. Richard Coles

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BBC award for protein that will feed the world

 

 

 

 

 

 

 

AgriProtein, an insect protein pioneer and allied industry partner to Minerva’s EU PROteINSECT project, has been named the BBC Food Chain Global Champion for its first international food and farming award, which recognises outstanding work that challenges established methods and practices to secure the future.

As overall demand for food, particularly meat, increases there is an urgent need to increase supply of protein from sustainable sources. To this end, AgriProtein has produced a new source of protein in the form of an animal feed ingredient made from fly larvae reared on food waste. The waste-to-nutrient flagship product, MagMeal™, will help secure the future of food while delivering significant environmental benefits.

MagMeal™ is a protein substitute for fishmeal widely used in aquaculture, agriculture and pet food. With world fish stocks under threat, MagMeal™ offers a natural, sustainable alternative that will never run out as long as humans produce waste.

Minerva led the development of the Pro-Insect platform across Europe, with the aim of driving legislation and regulation change to include the use of protein from insects in animal feed and ultimately for human consumption. Minerva had responsibility for both policy and media communications for the PROteINSECT project.

Food security is a global challenge. One potential source to replace the huge quantities of imported protein crops and alleviate the current protein deficit is fly larvae. As a natural component of the diets of fish, chicken and pigs, fly larvae provide a rich source of highly digestible protein.

AgriProtein co-founder and CEO Jason Drew said: “Insect protein is an idea whose time has come and we are now producing it at an industrial scale. This award is a vote of confidence in the waste-to-nutrient industry.”

For more information on PROteINSECT, visit http://www.minervacomms.net/eu-projects/

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Minerva to deliver communications training workshop at Wageningen University

Minerva has been invited to run a two-part communications workshops for stakeholders and researchers at the University in the historic town of Wageningen, in the Netherlands.

Partnering with the EU ERA-NET Co-fund for monitoring and mitigation of greenhouse gasses from Agri- and Silvi-culture (forestry), Minerva will organise and deliver a Communication & Stakeholder Engagement workshop for members, and a training workshop for researchers, all of whom are involved in the new FACCE-ERA-GAS projects.

During the Stakeholder workshop, taking place in October 2017, Rhonda Smith, Director of Minerva, will discuss the issue of stakeholder engagement to find ways to share knowledge and learning and explore possible common initiatives for the benefit of all those involved in the project.

The objective of the training workshop session the following day will be to discuss and plan the dissemination and communication of the research projects and, more practically, how to write popular scientific articles and identify the right communication channels for publicising them. The importance of using photographs and images in creating publicity material to attract attention will also be covered.

Minerva has considerable experience and expertise in the field of communications training, both for stakeholders and researchers, raising the quality and effectiveness of disseminating scientific research results.

For further information visit www.eragas.eu

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CommBeBiz & Minerva Drive Innovation in Paris

Rhonda Smith (left) chaired the Internationalisation plenary session

On behalf of its EU project, CommBeBiz, the Minerva team travelled to Paris in July to participate in the 2017 EBN Congress, an annual meeting organised by the European Business Network, one of the CommBeBiz partners.

A network of around 150 quality-certified EU/BICs (business and innovation centres) and 100 other organisations that support the development and growth of innovative entrepreneurs, start-ups and SMEs, EBN is a community of professionals who help businesses grow in the most effective, efficient and sustainable way.

This year the EBN Congress meeting, from 5th – 7th July, focused on helping to create and expand open ecosystems for innovation through a variety of specialist speakers, plenary sessions and extended networking opportunities.  Participants, not just from across Europe, but also South Africa, China, Russian Federation, India, Canada, United States, Brazil and Taiwan were among those attending.

Promoting the work of CommBeBiz, a Europe-wide project providing a bridge from bioeconomy research to business, Rhonda Smith, Director of Minerva, chaired the Internationalisation plenary session as part of its support of EBN during the Congress.

A speed-dating event at the start of the Congress, designed to give delegates the opportunity to meet and discover potential working synergies with others, proved very successful and encouraged people to seek out relevant exhibitors at the event.

Minerva manned an exhibition stand throughout the Congress, promoting the work of CommBeBiz, publicising its forthcoming Academies in Prague and Budapest, and showing off everyday objects made from bio-based materials – trainers, sports shoes and coffee cups.  Delighted with the high level of interest shown, Minerva was on hand to discuss with bioeconomy researchers and businesses the ways in which the project can help the drive towards innovation. All were encouraged to join CommBeBiz to access the support and opportunities available.

A fun quiz, encouraging attendees to guess the origin of the recycled materials used to make a selection of pencils, proved popular and provided some surprises!

For more information about the EBN Congress, visit www.ebncongress.eu

 

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Minerva – Finalist at 2017 Test Valley Business Awards

Minerva is delighted to have been selected as an Award finalist at the 2017 Test Valley Business Awards.

With the Gala Dinner & Awards Ceremony to be held in Andover on 14th September, Minerva is one of three finalists for the ‘Brenda Locke Award for Women in Business’, sponsored this year by Phoenix Transconnect. The Award is for women in business with a strong connection to their local community, through marketing, trading, recruiting and sourcing local services and goods.

Rhonda Smith, Minerva’s Director, said: “We are all very excited to be a finalist in this category.  Whilst our client base goes beyond the UK, in all areas of our work we endeavour to support the local community, not only in recruiting and developing local staff, but in sharing our expertise with local charities and other not-for-profit organisations. I also take every opportunity to provide work experience for local young people interested not only in our business but also in considering their own career and education choices.”

This will not be Minerva’s first association with the Awards.  In 2011, the company was the winner of Hampshire County Council’s ‘Small Business Award’ and a finalist in the New Hampshire Enterprise, ‘New Business of the Year Award’.

Across six categories, the 2017 Awards received more than 170 entries, surpassing previous record highs since they began in 2004. The judges, who are also the Awards’ Gold Sponsors, visit and speak to their shortlisted nominees before selection for these prestigious Awards.

For more information about the Awards and the Gala Dinner & Awards Ceremony, visit www.tvbawards.org.uk

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Minerva and CiWF

Minerva is providing communications support for the prestigious Extinction and Livestock
Conference – a major international event organised by Compassion in World Farming (CiWF) in partnership with the World Wildlife Fund (WWF).

The conference, to be held at the Queen Elizabeth II Conference Centre in London on 5-6 October 2017, will examine how we can transform our global food and farming systems to work for people, the planet and animals. It will bring together diverse interests – conservation and livestock production, land and water use, the environment and climate change, ethics and economics, healthy and sustainable diets, food security, food business – and act as a catalyst for future collaboration and solution development.

Charlotte Reid, Senior Project Manager at Minerva, says: “We are delighted to be supporting such a prestigious international event, especially one that will be highlighting such important and worthwhile global issues.

“We are very much looking forward to working with CiWF, WWF and the supporting organisations to help make this event a huge success that brings about genuine changes to our food and farming systems.”

 

 

For further information about the conference or to register visit http://www.extinctionconference.com

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Minerva is recruiting

Are you the person we are looking for?

Due to continued success we are recruiting. We require an Account Manager with experience in project management, PR and/or media, ideally with scientific education or experience. Flexible working considered with salary according to skills and experience.

We are also seeking a recent graduate to join the team, with a science based degree and an interest in communications and writing. Challenging and rewarding European & UK projects and clients await successful candidates.

Email your CV and three reasons why we should interview you to info@minervacomms.net.

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