Christmas – culturally diverse and sustainable celebrations Szilvia Newell, Office Manager at Minerva, explores and explains Hungarian and British traditions 5th December 2023 The holiday season is a time of joy, love, and celebration. It is also a time when people around the world come together to celebrate various cultural and religious traditions. While Christmas […]
 
															Elephants - megagardeners of the forest
Iconic Species essential for biodiversity needs our help
By Rhonda Smith, Director, Minerva UK
August 2021
There is no species on earth that captures our imagination and awe quite like the elephant – and there are many initiatives in train world-wide and here in the UK to ensure that we provide this iconic animal with the environment and respect it deserves in Africa and Asia.
For those recently travelled to London you may have had the delight of encountering a herd of elephants in one of the Royal Parks. Carved in Tamil Nadu, southern India, these sculptures have been delighting visitors thanks to the work of the Real Elephant Collective, the charity Elephant Family (founded by the Duchess of Cornwall’s brother Mark Shand) and Co-existence. The aim is to demonstrate the importance of the human race being able to live safely and fruitfully side-by-side with all other species.
But the Asian elephant is under particular threat as a species due to human greed, subjected to torture and degradation for profit and for our pleasure as tourists and for use in religious ceremonies.


Baby and young elephants are taken from the wild with their adult protectors often killed in the process, and then subjected to the most horrific cruelty and torture in a process known as ‘pajan’ to break their spirit. Many die in this process or die very young. Stabbed in sensitive parts of the body, this torture continues throughout their lives, reminding them of the torture they experienced when young.
The aim of this process is to make these elephants ‘safe’ for humans to be around and take pleasure in activities such as rides, taking selfies and playing football. Many UK tourists book package holidays in south-east Asia that include elephant experiences without realising the horrific process elephants continue to endure simply for that moment of ‘pleasure’.
In the UK, legislation is being introduced – the ‘Animals Abroad’ bill – in the autumn to make it illegal for firms to promote or advertise holidays and experiences that are known to subject elephants to such unethical treatment, and set a tariff of penalties that will dissuade. Let’s hope it gets through quickly.
There is some good news. Elephants throughout the world are now being moved out of zoos and into more appropriate surroundings such as safari parks, a new bill is going through Parliament to recognise the ‘sentience’ of all animals, and there is considerable support in India to stop the practice of ‘pajan’ on elephants to make them safe for religious purposes.

What can we all do in the meantime? Think carefully about your travel choice (when you can again!), avoiding both at the point of booking and at your destination any location that makes close elephant encounters available. Choose only verified sanctuaries.
Visit Save the Asian Elephant (STAE) website www.stae.org, where you will find more information. Be aware that if you do visit STAE’s website you will be presented with graphic and upsetting images of elephants. However, it is important to educate ourselves about this tragic situation.
Together with STAE, Minerva urges everyone to act now and show the strength of public support for this new law by signing STAE’s petition on change.org which already has in excess of 1 million signatures https://bit.ly/3yzveTO .
More Blogs
Breaking Down Scientific Barriers
Breaking Down Scientific Barriers The Power of Conversational Communication in Science By Amanda Beard 21st November 2023 Communicating science to the public and policy-players can be a challenge for researchers, especially when it comes to conveying complex information to those who are unfamiliar with the concepts and language. However, there is a way to break […]
Is AI the Scariest Innovation Ever for Halloween?
Is AI the Scariest Innovation Ever for Halloween? – Written by AI Author – AI 31st October 2023 As Halloween approaches, our thoughts turn to all things spooky and eerie. While ghosts, goblins, and witches have traditionally been the stuff of nightmares during this time of year, there’s a modern innovation that’s been sending shivers […]
Recycle Week 2023: Let’s Make a Difference Together!
Recycle Week 2023: Let’s Make a Difference Together! Author – Vaishnavi Srinivasan 10th October 2023 Taking Action During Recycling Week and beyond Review Your Recycling Habits: Take a moment to review what you currently recycle at home or at work. Are there items you could be recycling but aren’t? Make a list and commit to […]
Zero Waste Week
Join Minerva Communications in Embracing Zero Waste Week! Author – Vaishnavi Srinivasan 30th August 2023 Assess Your Waste: Start by taking a close look at your daily habits. Identify areas where you can reduce, reuse, or recycle more effectively. Set Goals: Challenge yourself to make a big difference during Zero Waste Week. You can do […]
Sustainable Celebrations this Christmas
Sustainable Celebrations this Christmas By the Minerva Team 9th December 2021 Use natural or homemade Christmas wreaths and decorations –Mimi Saville, Account Manager “Using natural or homemade decorations are a sustainable alternative to plastic Christmas baubles and artificial wreaths. Meeting with family to forage and create your own garlands or festive wreaths is a great […]
Six Lessons Learned in Six Months
Six Lessons Learned in Six Months By Molly Burchell, Account Executive 30th November 2021 Our newest team member discusses what she has learned so far at Minerva. This month, I am celebrating my sixth month working as an Account Executive at Minerva Communications UK. This is my first job out of university that has […]
Driving awareness for a more sustainable future
Driving awareness for a more sustainable future Interactive book for families and schools provides ‘bio-based’ food for thought By Amanda Beard, Account Manager, Minerva UK October 2021 Case Study: Bradford Science Festival 2021 The Bradford Science Festival (BSF) was first established in 2017 by the National Science & Media Museum with the aim to engage […]
Elephants – megagardeners of the forest
Elephants – megagardeners of the forest Iconic Species essential for biodiversity needs our help By Rhonda Smith, Director, Minerva UK August 2021 More Blogs
Investigating the effectiveness of biodegradable and compostable packaging
Investigating the effectiveness of biodegradable and compostable packaging The Citizen Science Home Composting Experiment By Virginia Neal January 2021 More Blogs

 
 
 
 
 
 
 
 
 
