Reputation takes a lifetime to build and a moment to lose.’ A well-known saying,  heightened in today’s frenzied online and social media dominated environment. But there are ways in which reputation and trust can be established in a manageable timeframe, and, in tandem,  resilience to repelling the impact of adverse risks.

Clarity on a brand or organisation’s values and assets is essential to build a messaging map, designed to engage with target audiences and stakeholders, and kept under review to echo trends and feedback as well as positioning and views across the relevant ‘ecosystems’. Whilst monitoring online and social media is essential to keep abreast of opportunities and challenges, understanding the ‘real life’ situation amongst high level stakeholders across industry, policy and media will deliver the edge to organisations when it matters most.

Minerva has the contacts and connections coupled with the experience to lay the foundations for building reputation, trust and resilience for organisations across commercial, not-for-profit, research and specialised sectors. Trust Minerva when it comes to building your reputation and resilience.