Seeing the person first, not the problem: establishing Life Story Network’s reputation
Life Story Network, established as a Community Interest Company (CIC) to raise the professional standards of care through training based on a human rights approach across all settings, commissioned Minerva to establish their name and reputation in political, professional and media circles. The budget and timelines were limited.
Minerva designed and delivered two distinct activities to create the impact required – a reception in the House of Lords and a dramatic presentation in the Dementia Village at the Innovation Expo.
This event was extremely well-attended by a large group of MPs, peers, medical, housing and social care professionals, individuals with & carers of people with dementia, and delegates who have benefitted from Life Story Network expertise and courses.
Hosted by Baroness Sally Greengross (Chair of the All Party Parliamentary Group on Dementia & Chair of the International Longevity Centre UK) and addressed by Care Minister Paul Burstow MP, this meeting delivered excellent feedback, tangible contacts and results for the organisation.
‘Married, likes bananas’
‘Married, likes bananas’ were the three words that summed up Joe’s life in his care home records. Minerva supported the development and management of a dramatization of Joe’s life that touched the hearts and minds of visitors to the Dementia Village at the Innovation Expo 2013.
Minerva managed the media communications around this creative initiative, securing coverage in the top three professional publications as well as extensive coverage online.
Supported by these high impact events, Life Story Network’s acclaimed training courses have gone from strength to strength with the organisation securing continuation funding from the UK’s Department of Health.